Google’s been rolling out a new set of metrics, one that might be helpful to companies in the early days of their own expansion.
In the last few weeks, Google has been rolling its analytics data out to a number of companies.
The goal is to provide them with the tools they need to help them figure out what to build and how to do it.
“When we started to do this in 2012, there were a lot of companies that had this great tool that allowed them to create a report that was sort of like a roadmap for where they were going, and that was great,” says Jeff Hoven, head of engineering at the company.
“But there’s a lot more data out there, and so we wanted to provide it to those companies.”
With that in mind, we asked Hoven to share some of his thoughts on the data.
Here are some of the highlights:The “Google Analytics Team”Now, let’s talk about that “team” a bit more.
For years, Google had a group of people who worked on data and analytics for the company, but this year the company is taking a different approach to that.
Instead of just focusing on analytics, Hoven says the new team will focus on helping companies to “go bigger, do more.”
For example, it will be helping companies create new products, build new businesses, or grow from a smaller team.
The new team is focused on a few key areas.
“We want to create something that is focused more on a user experience that is based on the customer’s needs,” Hoven explains.
“If you want to get that customer more engaged, you can do that through a new product, but if you want them to be more engaged and that they are using it more and that it’s providing value, then you’ll need to build that.”
To make that happen, Hovern says, Google will be building “a set of new metrics, so we can say, ‘Hey, what is your metric, what are the products you need to be building and how are you building it?'”
And he says those metrics will include things like revenue, revenue per user, sales per user and gross margins.
“We’re really focused on helping you build better products,” he says.
To help the companies do that, Hooven says the team will be working with them to develop new analytics tools, which will help them “go from zero to 100.”
For instance, a product may use analytics, but it may not.
For example: If you are using Google Analytics to track users of your website, you may not be seeing a ton of results, but the company may have found a better way to track the user.
“You can use the analytics tools to see how many people are coming in from a different site, how many are coming from a new site, and how many have signed up,” Hover says.
Hoven says that the new data will also allow Google to build new products and help companies “grow from a small team to a big team.”
For example, Hovers company, Google Labs, has already been using analytics to help it figure out how to better understand and serve users on its social media channels.
“It’s really easy to use and really easy for them to use,” Hovers says.
“They’re just using analytics tools.
So, we’re really going to help Google do a lot with their analytics, to make sure that they’re more accurate.”
If you would like to take a look at some of what the new analytics will be showing, Hoens website, which has a wide range of content, includes a few of the key metrics.
For instance:The company is not just building a new analytics team; it’s also going to be working to make it easier for companies to get their own data.
“In the next few months, we will have more tools that will help companies get their data from Google,” Hovern explains.
For some companies, the new tools will be the right tools for them, so you’ll see a link in the analytics dashboard that says, “We will be adding more tools to your product to help you get your data from us.”
You can check out the entire new set now, here.